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Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

 What makes it special?

  • Vibrant, long lasting, fade resistant results
  • Excellent gray coverage
  • Gentle floral fragrance
  • Deep conditioning

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