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Pastels or brights? Unicorn or Pinwheel technique? Which hot new hair coloring trend will your clients jump on next?

Thanks to Joico’s Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition!

In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready (and joyfully waiting) for its next color transformation.

Why You'll Love:

  • Easy one-step direct dye removal in 30 minutes or less
  • Creamy, drip-free formula is a breeze to apply and stays put through processing
  • Cuticle-nourishing K-PAK® proteins help condition and protect hair during lifting, for healthier post-service results

Size : 1.5 oz / 43g

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