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What it is: A sulfate-free shampoo that‘s formulated with UV filters and antioxidants to protect against fading and keep color vibrant for longer.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Color Fading
- UV Protection

Key Benefits:
- Prevents color fading
- Protects against sun damage
- Counteracts dulling hard water

Formulation: Liquid

Highlighted Ingredients:
- Amino Acids: Smooth the cuticle and boost shine.
- Soybean Oil: Contains high levels of antioxidants to maintain color and vibrancy.
- Sea Buckthorn: Full of vitamins and antioxidants for healthier hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This shampoo works hard to keep color looking fresh, so you don‘t have to. It forms a shield around hair strands, protecting against environmental aggressors like UV rays, hard water, and free radicals. The sulfate-free formula cleanses without stripping and is infused with amika‘s signature scent—so you can say "so long" to faded, dull hair.


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